X ad boycott gathers pace amid antisemitism storm
An advertising boycott of social media platform X is gathering pace amid an antisemitism storm on the site formerly known as Twitter.
Apple, Disney, Comcast and Warner Brothers Discovery have all halted advertising on X, US media report, following hot on the heels of IBM.
The European Commission, TV network Paramount and movie studio Lionsgate have also pulled ad dollars from X.
It comes after X owner Elon Musk amplified an antisemitic trope.
The corporate boycott has also been picking up steam in the wake of an investigation by a US group which flagged ads appearing next to pro-Nazi posts on X.
A spokesperson for X told the BBC on Thursday that the company does not intentionally place brands “next to this kind of content” and the platform is dedicated to combatting antisemitism.
And what do the ADL make of this?
On Friday evening, the ADL – one of the most vocal critics of how X moderates incendiary content – offered rare praise for Mr Musk’s steps to fight hate on the platform.
Mr Musk had posted on X that anyone using terms such as “from the river to the sea” – which the ADL has described as a coded call for Israel’s destruction – could be suspended from the platform.
ADL chief executive Jonathan Greenblatt replied that this was “an important and welcome move”.
I couldn’t resist posting on the Bad Place for once what Oolong had said about the ADL just the day before Greenblatt said that (not that he’ll notice):

One of the other terms Oolong is claiming implies genocide is “decolonisation”. I don’t understand that. Genocide against whom, the colonisers? And what else has the world’s favourite white South African billionaire had to say on the current matter?

Well, that’s certainly one way to get those advertisers to stop boycotting you, I suppose. But insulting the ADL has kept Stephen Greenblatt on-side, obviously, so maybe it’ll work this time too…










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