Ah, Buzzfeed, once upon a time you were so ubiquitous… now you’re just catastrophically in debt, and you should be:
In January 2023, BuzzFeed CEO Jonah Peretti announced in a memo to staff that the company was making a hard pivot to AI — years before the word “slop” was added to the public lexicon.
In the memo, which was published roughly two months after OpenAI unveiled its groundbreaking ChatGPT chatbot, Peretti said BuzzFeed would be using the software to enhance the company’s infamous quizzes by generating personalized responses.
The company’s stock price jumped aggressively, from around $3 per share to north of $15. But longer-term, neither insiders nor the public were particularly compelled by the move. Nonetheless, Peretti doubled down, promising in May 2023 that AI will “replace the majority of static content” on the site, just a month after shuttting down its Pulitzer Prize-winning BuzzFeed News division.
Reality soon set in. The AI quizzes were underwhelming, and the site was soon caught publishing entire AI-generated articles that were sloppy and repetitive. After the initial spike in enthusiasm, the company’s stock took a massive beating; as of this week, its shares are hovering around 70 cents.
Woof. I think Buzzfeed was already long past its peak anyway when Peretti was making the shift to AI, and the latter clearly failed to achieve what I assume was the goal, i.e. get people interested in BF again. The company has now admitted outright that they probably don’t have the wherewithal to meet its financial obligations over the next twelve months. And, as the first article ominously notes…
The brutal reality check seemingly hasn’t put Peretti off from pursuing AI, though. He now says he’s hoping to bring “new AI apps to the market” this year.
…Peretti doesn’t seem to have learned anything from the last few years. If Buzzfeed does go under, it will have deserved it if its founder couldn’t come up with a better idea…


…Which, as the headline suggests, is about bookshop workers striking for better working conditions. Why, then, is the story illustrated initially by this video of police officers patrolling some shopping centre on a mission to crack down on violent crime? How is this connected to the story? Are we supposed to associate justifiable strike action with violent crime? Actually, probably…


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