For someone who was apparently all over the late 60s art scene and a major part thereof, I’m surprised that I can’t remember ever having heard of Peter Max (who’s just left us aged 88) before now:
Max began his career in graphic design in the 1960s and his swirly, colorful, instantly recognizable designs epitomized the era’s “flower power” art. But thanks to his prolific output and fun, accessible style, Max’s work remained well known and popular well into the 21st century.
He described his own work as “always on the side of the peaceful nature. I don’t discuss in my paintings negative things, I don’t dwell on it in my mind and don’t dwell on it in my canvasses.”
Max was the official artist for the Olympics, the Super Bowl, the Indianapolis 500, the World Cup, the World Series and many other events. His art appeared on a Boeing 777 airplane and a Norwegian Cruise Line ship. His portrait subjects ranged from US presidents to Taylor Swift.
But in his first flush of success in the late 1960s and early 1970s, his mural-like tableaus of flowers, the cosmos and cartoonish figures – all in vivid colors such as turquoise, orange and neon green – seemed to be everywhere. Dorm room walls were plastered with his posters. Household furnishings such as clocks and bedspreads sported his designs.
He even created covers for the Manhattan Yellow Pages, a business phone directory distributed to millions of people. Max himself was featured on the cover of Life magazine in 1969, his trademark dark, bushy mustache framing a hearty grin. […]
By the 1960s, Max’s bold, unique style was a hit with ad agencies, publications, the corporate world and in pop culture, leading to a booming commercial business. “My work was really, I would say, almost exploited,” he said. “It was on mugs, it was on bedsheets, it was on dresses, it was on silks and scarves and ties – 70 product lines.”
DJ Food has a bunch of Peter Max art at his blog, in which he describes Max as pushing himself as a brand and being “arguably better at it than Warhol”, which is quite an accolade in its way. And yet I still don’t remember ever hearing of him before now, and of the Max art on the DJ Food blog the only one I even vaguely recall seeing before is the Evergreen magazine cover (probably on Tumblr years ago). Anyway, John Coulthart has been reposting an assortment of Max-related stuff over on BS…

…and THIS, I must say, is what has me interested. Cos not only did he get his art on the packaging, he’s credited with “developing” the product itself, whatever that might mean. I don’t know what he actually had to do with that side of things, but I kind of love the idea of it anyway. Maybe Campbell’s should’ve got Warhol to do something like this for them…
















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