
Oh good GRIEF. This bullshit is Oolong’s latest… I don’t even know what to call it, “business decision” seems wrong somehow. Basically he’s decided it’s time to get rid of the last thing that’s worth anything about Twitter, namely 17 years of brand name recognition, by rebranding it as X Corp. This is evidently not a sudden decision, as he was thinking about forming a holding company of that name for Tesla and SpaceX as early as 2012 and he apparently started forming the holding company when he started on his epic quest to… do whatever it was he was thinking when he offered to buy the birdsite. Why now? Why anything that Musk does?
Because the letter X by itself is such a unique and immediately recognisable logo that will make the company stand out because there aren’t dozens of other companies whose corporate logo resembles an X in some way… apart from these ones, anyway. Similarly, it’s not like the bird wasn’t one of the most recognisable corporate symbols in the world, if you don’t count the fact that it was:

…as I saw someone post on Twitter. As for supposed CEO of …whatever the fuck it’s now called, here’s what she had to say:
I don’t really know what purpose Linda Yaccarino serves. Dickhead is clearly still the one making all the decisions, and since she’s only been CEO since June, she can’t exactly claim any credit for this X thing in any way. What is she even there for? I don’t even see her drawing fire away from Oolong, which I thought would be her main task…
As for the logo design…

…this seems weirdly hard to beat somehow.
EDIT a few hours later: just saw this on Mastodon:

Join what? I think there’s a mixed message in that for all of us…









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