Lost profits?

This is the splash image on the website for an Australian Christian clothing brand…

…called Lost Prophets…

…and that’s their rationale for the name. Which is fine in and of itself, but I can’t believe no one at the company did even a quick Google check to see if the name was already taken or not. And it was. By these guys. A Welsh rock band whose frontman turned out to be one of the worst pedophiles in Britain, who was sentenced to nearly 30 years for his activities and has since had nearly another year added onto that for trying to continue his bullshit while behind bars. You would think someone at the clothing company would have discovered this and they would’ve reconsidered using the name, but I can only assume the conversation in the office went something like this:

“Hey, I just did a Google search and it turns out that the name we were going to use already got taken.”
“Oh?”
“Yeah, there was this Welsh rock band whose singer was a pedo.”
“OH. Um… how did they spell the name?”
“One word.”
“Fine, we’ll just spell it as two words and no one will ever make the connection. Anyway, we’re a religious organisation, no one ever associates them with kiddy fiddlers anyway.”
“…What?”
“What?”