Google remakes Super Bowl ad after AI cheese gaffe
Google has re-edited an advert for its leading artificial intelligence (AI) tool, Gemini, after it overestimated the global appetite for Gouda.
The commercial – which was supposed to showcase Gemini’s abilities – was created to be broadcast during the Super Bowl.
It showed the tool helping a cheesemonger in Wisconsin write a product description by informing him Gouda accounts for “50 to 60 percent of global cheese consumption”.
However, a blogger pointed out on X that the stat was “unequivocally false” as the Dutch cheese was nowhere near that popular.
Replying to him, Google executive Jerry Dischler, insisted this was not a “hallucination” – where AI systems invent untrue information – blaming the websites Gemini had scraped the information from instead.
“Gemini is grounded in the Web – and users can always check the results and references,” he wrote.
Just as well someone did, cos apparently no one at Google checked to see if it was right or not. Obviously it wasn’t THEIR fault, it was the fault of all the other websites carrying this apparently incorrect information that Jerry’s throwing under the bus; curious that Gemini apparently only found websites with the wrong information and didn’t question it. Seems you need actual intelligence for that…
